Technical SEO is the foundation that on-page optimization builds on. If Google can't crawl your pages, keywords don't matter. Today you audit and fix crawlability, page speed, and indexation issues.
By the end of this lesson you will run a crawl audit and fix crawl errors, generate and submit an XML sitemap, configure robots.txt to block non-indexable pages, fix duplicate content with canonical tags, and improve LCP by at least 20% using the Chrome Performance panel.
Core Web Vitals is the foundation of Day 3. Every concept that follows builds on the mental model you establish here. The most effective approach is to understand the principle first, then apply it — skipping straight to implementation creates gaps that compound into confusion later.
Work through each example in this lesson sequentially. The concepts connect, and the order is deliberate. If something is unclear, slow down at that point rather than pushing past it — a ten-minute pause now saves hours of debugging later.
Understanding Core Web Vitals requires seeing it in motion. The code below is not a complete application — it is a minimal, working illustration of the key mechanism. Study the pattern, run it, break it deliberately, then fix it. That cycle builds real comprehension.
Once the basic pattern works, the logical next step is crawlability. This is where the abstraction becomes useful — you move from understanding the mechanism to applying it to real problems. The transition is usually smaller than it feels. Most of the hard work happened in Section 1.
sitemaps completes today's picture. It is where Core Web Vitals and crawlability converge into a pattern you can apply to novel problems. This integration step is often where the day's learning consolidates — if the earlier sections felt abstract, this one typically makes them click.
Implementing Core Web Vitals alone handles the happy path. Real systems encounter edge cases, invalid input, and unexpected state. Missing crawlability means missing those guards.
Combining Core Web Vitals with crawlability gives you a complete, defensible implementation. The extra lines cost ten minutes; the robustness they add is worth hours of debugging time.
Several mistakes appear consistently when engineers encounter Technical SEO for the first time. Recognizing them now costs nothing; encountering them in production costs hours.
Two intensive days (Thu–Fri) with an instructor who has taught thousands of engineers. Cohorts in 5 cities, June–June–October 2026 (Thu–Fri).
Reserve Your Seat — $1,490Before moving on, you should be able to answer these without looking: