Email returns $36 for every $1 spent and you own the list. This course covers platform setup, list building that doesn’t get you flagged as spam, automation sequences, design that gets clicked, and the A/B testing framework to improve everything.
This is a text-first course that links out to the best supporting material on the internet instead of trying to replace it. The goal is to make this the best course on email marketing and audience growth you can find — even without producing a single minute of custom video.
This course is built by people who ship production email systems for a living. It reflects how things actually work on real projects — not how the documentation describes them.
Every day has working code snippets you can paste into your editor and run right now. The emphasis is on understanding what each line does, not memorizing syntax.
Instead of shooting videos that go stale in six months, Precision AI Academy links to the definitive open-source implementations, official documentation, and the best conference talks on the topic.
Each day is designed to finish in about an hour of focused reading plus hands-on work. You can do the whole course over a week of lunch breaks. No calendar commitment, no live classes, no quizzes.
Each day stands alone. Read them in order for the full picture, or jump straight to the day that answers the question you have today.
Choose and configure an email platform (Mailchimp, ConvertKit, or Resend). Connect your domain, set up DKIM and SPF records for deliverability, create your first list, and understand how sending reputation works.
The methods that actually grow an email list: lead magnets, opt-in forms, landing pages, and the content upgrades that convert readers into subscribers. How to avoid the tactics that get you flagged as spam.
Build a welcome sequence that converts new subscribers, a nurture sequence that builds trust, and a re-engagement sequence for cold subscribers. How to use triggers, tags, and conditions to send the right email to the right person.
Subject lines, preheader text, mobile-responsive layouts, plain-text vs HTML, and the CTA placement that drives click rates. Design principles specific to email — not web, not print.
How to run statistically meaningful email A/B tests, what metrics to track (opens, clicks, conversions — not just vanity metrics), and how to use Claude to help interpret your email performance data.
Instead of shooting our own videos, Precision AI Academy links to the best deep-dives already on YouTube. Watch them alongside the course. All external, all free, all from builders who ship this stuff.
Platform setup, list building fundamentals, and the deliverability settings most beginners skip.
Building welcome sequences, drip campaigns, and behavioral automation in Mailchimp, ConvertKit, and Kit.
Subject lines, CTAs, and the email design principles that consistently drive higher open and click rates.
How to run email A/B tests correctly, what to test, and how to interpret results without fooling yourself with small sample sizes.
The best way to understand any technology is to read the production-grade implementations that prove it works. These repositories implement patterns from every day of this course.
The official Python SDK for Mailchimp’s API. Useful for automating list management and campaign creation.
Developer-focused email API. Clean SDK for transactional email and programmatic list management.
Open-source responsive HTML email templates. The starting point for building mobile-friendly email designs.
The most-starred minimal responsive email template. Simple, tested across clients, and easy to customize.
You have an audience or want to build one. This course teaches the list-building and automation workflow that turns subscribers into customers.
You publish consistently but don’t have a reliable way to reach your audience. This course covers the email setup that makes your content work harder.
Transactional email, onboarding sequences, and re-engagement campaigns are engineering problems. This course covers both the marketing strategy and the API integration.
The 2-day in-person Precision AI Academy bootcamp covers email marketing and audience growth hands-on. 5 U.S. cities. $1,490. 40 seats max. June–October 2026 (Thu–Fri).
Reserve Your Seat