Most analytics setups track everything and answer nothing. This course shows you how to build a GA4 implementation that actually measures what matters, with dashboards you can present to stakeholders and reports that drive action.
This is a text-first course that links out to the best supporting material on the internet instead of trying to replace it. The goal is to make this the best course on web analytics you can find — even without producing a single minute of custom video.
You will set up real GA4 tracking, create real events, and build a real dashboard before the course ends. No theory without hands-on work.
The goal of analytics is to answer business questions, not collect data. Every lesson asks: what decision does this metric enable?
Google Analytics 4 replaced Universal Analytics in 2023. This course covers GA4 exclusively — no legacy content.
Each day is designed to finish in about an hour of focused reading plus hands-on work. No live classes, no quizzes.
Each day stands alone. Read them in order for the full picture, or jump straight to the day that answers the question you have today.
Creating a GA4 property, adding the tracking snippet, understanding the data model. Sessions, users, events — how GA4 thinks differently from UA.
Custom events, parameters, and the Event Builder. Tracking the user actions that matter: clicks, form submissions, video views, scroll depth.
Marking events as conversions, building conversion funnels, and measuring what actually drives business outcomes versus vanity metrics.
Connecting GA4 to Looker Studio, building a reusable dashboard template, and creating the views your stakeholders will actually use.
Exploration reports, segment comparison, attribution models, and the weekly reporting cadence that keeps stakeholders informed and aligned.
Instead of shooting our own videos, we link to the best deep-dives already on YouTube. Watch them alongside the course. All external, all free, all from builders who ship this stuff.
Step-by-step GA4 property setup, tag installation, and initial configuration from analytics practitioners.
How to implement custom events in GA4 — using Google Tag Manager, direct tag implementation, and gtag.js.
Setting up conversions in GA4 and building funnel analysis to understand where users drop off in your key paths.
Building GA4-connected dashboards in Looker Studio — from blank canvas to stakeholder-ready reports.
Using GA4's Exploration feature for funnel analysis, path exploration, and cohort reporting.
How to identify the analytics metrics that actually connect to business outcomes versus vanity metrics that look good but drive nothing.
The best way to go deeper on any topic is to read canonical open-source implementations. These repositories implement the core patterns covered in this course.
Google Analytics autotrack library. Shows common GA event tracking patterns applicable to GA4 custom event implementation.
Curated list of analytics resources, tools, and learning materials. The best single reference for going deeper on any analytics topic.
Community-maintained list of GA4 resources, implementation guides, and tools for working with Google Analytics 4.
Community connectors for Looker Studio — shows how to build data connections for custom dashboard data sources.
You are responsible for reporting on marketing performance and need to build GA4 tracking that actually answers your team's questions.
You implement analytics for clients or your own products and need to understand the GA4 event model and how to track custom user behavior.
You have GA4 installed but don't know what you're looking at. This course translates analytics data into business decisions.
The 2-day in-person Precision AI Academy bootcamp covers analytics, AI, and data tools — hands-on with Bo. 5 U.S. cities. $1,490. 40 seats max. June–October 2026 (Thu–Fri).
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