Email generates $42 for every $1 spent — when it's done right. Learn how to use AI to write sequences that convert, subject lines that get opened, and campaigns that feel personal at scale.
Email generates $42 for every $1 spent — when it's done right. Learn how to use AI to write sequences that convert, subject lines that get opened, and campaigns that feel personal at scale.
A complete email campaign: a 5-email welcome sequence with AI-written subject lines and body copy, a re-engagement sequence for inactive subscribers, and an A/B test framework.
Most email marketing fails because it's either too promotional or too irregular. AI helps you build sequences — pre-written series of emails that nurture new subscribers automatically.
Welcome Sequence (Days 1-7): Email 1: Deliver what they signed up for Email 2: Tell your story (why you do this) Email 3: Most valuable piece of content Email 4: Social proof + transformation stories Email 5: Soft offer or next step Nurture Sequence (Ongoing): Weekly value email (teach something useful) Occasional offer email (1:4 ratio with value emails) Re-engagement (For inactive subscribers): Email 1: "Miss you" — reminder of value Email 2: "Is this still relevant?" — direct question Email 3: Final notice before unsubscribing (Keeping active subscribers > maintaining vanity metrics)
Every email has four components: subject line (determines open), preview text (supports open decision), body (delivers value), and CTA (drives action). AI can draft all four — with the right prompt.
Write Email [number] of a [sequence type] sequence. Brand voice: [voice primer] Subscriber segment: [who this goes to] Goal of this email: [what action you want] Previous email context: [what they received before] Write: 1. Subject line (3 options: curiosity, benefit, direct) 2. Preview text (complement subject, don't repeat it) 3. Body (150-250 words — one idea, one CTA) 4. CTA button text (3 options) Rules: No "I hope this email finds you well." Open with the most interesting line. One call to action only.
Subject lines determine whether anyone reads the email. AI can generate dozens of variations in seconds — you test to find what works for your audience.
Generate 10 subject line variations for this email: Email topic: [describe the email] Audience: [who] Goal: [open and click what] Generate 2 of each type: - Question: (triggers curiosity, makes them think) - Number: (promises specificity: "3 ways to...") - Direct benefit: (clear value: "Cut your X in half") - Urgency: (time or scarcity signal) - Controversial/unexpected: (challenges assumptions) Also suggest: emoji to try in subject line (1-2 options)
A/B test: split your list 50/50, test two subject lines, measure open rate over 4 hours, then send the winner to the remaining list. Run this on every email. Over 6 months, you'll know exactly what your audience responds to.
Before moving on, make sure you can answer these without looking: